Facebook launched a new company logo-all we know

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facebook unveiled a new logo today that’s meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and more. The logo just says “Facebook,” but in a really bland and generic font that looks like it would fit well on a credit card. A GIF shows the word mark displaying in different colors to represent the different brands — blue for Facebook proper, green for WhatsApp, pinkish for Instagram, and so on.

The logo is supposed to be put to use in the “coming weeks” within Facebook products and marketing materials. We’ve known for a couple months that Facebook would soon add “from Facebook” within some of its other apps, and it turns out we’re going to see this logo instead of the traditional blocky blue Facebook word mark.

Facebook launches new company logo

Facebook Inc on Monday unveiled a new logo for the company to distinguish it from its apps.

The social media company said it would start using the new brand within its products and marketing materials, and would update the Facebook for Business website over the coming weeks.

In June, the company began including “from Facebook” within its apps that includes Messenger, Instagram and WhatsApp.

Facebook new company logo

Facebook has always used its social network’s word mark to represent the company as a whole. But 15 years on from its founding, Facebook is now far more expansive as a parent brand, and the company apparently felt it was necessary to distinguish itself from the social network it was build upon.

FACEBOOK UNVEILS NEW LOGO AS IT ATTEMPTS TO SHIFT FOCUS ONTO INSTAGRAM AND WHATSAPP

The new logo uses custom typography and is “designed for clarity,” with the goal of creating a “visual distinction between the company and app,” the company says.

Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams. “People should know which companies make the products they use,” writes Antonio Lucio, Facebook’s chief marketing officer.

At the same time, the new logo feels like it might also be an attempt to keep Facebook’s different brands a little bit more distinct amid almost nonstop controversy. The different logos seem to say that Facebook the company is not entirely defined by Facebook the social network — they just happen to share the same name and controlling interests.

Lucio told Bloomberg that changing the parent company’s name was considered, but decided against because Facebook didn’t want to appear to be hiding from its problems. Instead, the rebranding is more about trying to color Facebook with some of the goodwill associated with its other brands, like Instagram and WhatsApp. When people learn Facebook makes them, Lucio tells Bloomberg, they start to like Facebook more, though it also puts a “brand tax” on the other app due to the association.

The Interface

KEY POINTS

  • Facebook has changed its corporate logo to a minimalist rendering of the Facebook name, a move the company said is meant to separate the wider corporation — and its subsidiaries like WhatsApp and Instagram — from the core Facebook social network. 

Facebook has changed its corporate logo to a minimalist rendering of the Facebook name, a move the company said is meant to separate the wider corporation — and its subsidiaries like WhatsApp and Instagram — from the Facebook social network, sometimes known internally as the “big blue app.”

The move comes as Facebook faces criticism from lawmakers and advocates for its privacy practices and concerns that the data collection that’s common on the Facebook platform may bleed over into its other businesses. The company is also facing antitrust scrutiny in part because of its future plans to knit together the capabilities of its other holdings. Some politicians, including Democratic presidential candidate Elizabeth Warren, have called for a forced divestiture of Instagram and other acquisitions, which CEO and controlling shareholder Mark Zuckerberg have strongly resisted.

The company has also faced criticism of newer initiatives, like its proposed libra cryptocurrency and the Calibra payments system meant to build on top of it.

The new logo features plain capital letters, rather than the stylized blue “f” that has long been associated with the company.

“Today, we’re updating our company branding to be clearer about the products that come from Facebook,” the company said in a blog post.

“People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together,” according to the company. “Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.”

Facebook has a new logo to separate the corporation from the Facebook app

Facebook continues to face sustained criticism over a variety of corporate decisions, including the decision to put controversial website Breitbart in its “high quality” news section and its policy on political ads.

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