Apple develops an app to reward healthy behaviour

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Apple and Aetna are teaming up to develop  a new app to help track and reward healthy behaviors. This project has started since 2016
The new  app offers challenges, reminders, goals and  many  more. One of the fanatastic  reward options is an Apple Watch, all this can be acquired by living healty behaviour.
The app is designed to be personalized for the user and not general.


Apple and insurance giant Aetna have merged up on an iPhone and Apple Watch app that rewards, including earning  a free Apple Watch, to users who engage in healthy behaviors like getting regular exercise and more hours of sleep. The new app, called Attain, also provides Aetna members who sign up with nudges, such as to get an annual flu shot or take their medication on time.



 Apple and Aetna have  secret meetings to bring the Apple Watch to millions of Aetna customers
Apple made clear that health care is a key area of future growth. The company has lots of health related initiatives in progress,.




How the plan works
The companies hope to find success with designing an experience that is unique to the individual, rather than a  general approach.  When you sign up and use the Apple Watch,  you will receive health goals that are unique to you, as well as recommendations, nudges and rewards.

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The program  generally voluntary, and is eligible to Aetna members with an iPhone 5s or later.
1.Users can set weekly calorie goals with the Attain app


Both companies said that the program is developed to be accessible to people with more serious health issues,

“From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise by keeping up with their kids — we designed Attain for everyone,” said Alan Lotvin, executive vice president of transformation for CVS Health, in a statement. “We understand that you don’t need to be a personal trainer or work out several hours a day to be healthier.”

Members can add their health history and their Apple Watch data. Apple Watch  can now measure users’ steps, heart rate, heart rhythm and more, and Aetna can integrate members’ claims information.

Because of that, the app can recommend healthy actions to the individual, such as daily active calorie goals or to take a 10-minute walk.

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